In the natural hair community the most popular gel is of course ecostyler gel. Recently I ran out of it and so I headed down to Target to pick up another jar. To my surprise the Target I went to did not carry it. As I was scanning the aisles in search of the gel, Olive Oil Smooth and Hold Pudding caught my eye. I thought i would give it a try so I purchased it. It ended up being a good buy. It not only keeps the hair in place but it moisturizes it. I mean it actually quenches the hair. The first ingredient listed on the jar is water. In addition to the air looking and feeling moist, it does not harden the hair in anyway. So that, if your planning on changing you hairstyle you don’t have to worry about washing the product out or having to deal with stiff hair. Plus, you don’t have to worry about flaking or the gel leaving residue in your hair. Overall, I would say the Olive Oil Smooth and Hold Pudding is a recommendable product especially for those with type 4 hair. * The above picture shows the result of using the olive oil smooth and hold pudding to smooth my puff style.